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Why Attend Reputation Management?

In what has quickly become a 24/7 business operating world, it has become essential to understand how to effectively build, monitor and retain your positive brand and reputation. But how can you effectively monitor the communication between all your stakeholders and ensure you control public perception and manage your reputation?

As well as traditional PR tools, there are a number of newer services being utilised such online reputation management (ORM) and social media monitoring in order to help you quickly identify and establish the correct way to deal with negative comments in the shortest time possible to prevent further damage to your company’s reputation.

The Reputation Management conference will specifically focus on:

  • How you manage the breakdown of barriers between external and internal communications
  • The impact social media has on your ability to control and monitor your reputation
  • Who should be dealing with reputation issues and the best practice frameworks for communicating with all stakeholders
  • Peer to peer sharing of lessons learnt in crisis management to protect your reputation
  • The importance of retaining customers and growing your company through successful reputation management

Reputation Management will bring together Corporate Communication Managers, Public Affairs Managers, Heads of Social Media, Brand and Reputation Managers from across the entire B2C value chain to discuss the challenges and opportunities for the management of reputation.

The conference will present case studies from Australia’s key retail, banking, motor, travel, telecoms and food & beverage companies who will share their experiences of:

  • The latest monitoring technologies being implemented and how they are aiding reputation management
  • Successes and failures in dealing with an issue or crisis and the lesson learnt
  • Dealing with positive and negative comments on social media platforms; knowing how best to respond and who should respond

Join us at Reputation Management and maximise this opportunity by networking with your peers to find effective and sustainable solutions for management and measuring your reputation.

Who Will Be at Reputation Management?

Reputation Management will bring together senior industry professionals and stakeholders from the Retail, Banking, Travel, Tourism, Energy, Mining, Government, Motor, Food and Beverage, Telecoms, PR Agencies, Branding and Advertising Agencies, SEO consultancies, Social Media Monitoring Agencies, Online Reputation Management and Customer Relationship Management service providers.

Why You Can’t Afford To Miss Reputation Management?

Join us for these 2 Strategic Days Including:

  • Top case study presentations, giving your real experiences of when things have gone wrong and how best to mitigate increased risk of a diminishing reputation
  • Insight into the latest software technologies available to monitor what people are saying about your company and reduce the spread of negative comments
  • Interactive ‘real life scenario’ sessions to get your mind into reputation management strategy thinking
  • Increased networking opportunities so you can benchmark against your competitors and learn what management techniques are working for your peers

What Will You Take Away from Reputation Management?

By attending Reputation Management you will get:

  • More case study driven presentations from leading experienced companies
  • Focused insight on the impact a lack of carefully planned reputation management can have on your company
  • Increased knowledge sharing on a peer to peer platform so you can benchmark against you competitors
  • Detailed examinations of where things went wrong and the pitfalls to avoid when dealing with reputation management
  • Comprehensive look at how social media can be your best friend and your worst enemy and knowing how and when to use it to your advantage
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